Cyberjaya, 4 October 2011 - From the 26 to the 30 of September 2011, six Multimedia University (MMU) students, from the Cyberjaya campus took on the challenge of their lifetime by joining the 2011 Shell FuelSave College Competition organised by Shell. The goal of the competition is to research, plan, implement and evaluate a comprehensive public relation campaign for Shell FuelSave Day in Malaysia.
These students called themselves the Shell Creative Gems. They have organised a booth from the 26 -30 September 2011 at Central Plaza, Multimedia University based on the new gaming technology by Microsoft, the Kinect, which is a controller-free gaming and entertainment experience. The reason is to attract and educate MMU members on fuel efficiency as well as recruiting interested MMU members to join the Shell FuelSave Day training in a fun and engaging manner. They have been working on the campaign since 22 August 2011 and at the moment focusing on the major event on 15 October 2011, the Shell FuelSave Day.
The Shell FuelSave Day training is an attempt by Shell to show motorists how they can save fuel and save cost just by choosing the right fuel and making a few simple changes to their driving habits. 10 countries such as Denmark, Germany, Hong Kong, Malaysia, Netherlands, Philippines, Singapore, Thailand, Turkey and the United Kingdom will participate in the Global Shell FuelSave Day simultaneously in an attempt to set a Guinness World Record for the 'Largest Fuel Efficiency Lesson' ever.
The Shell Creative Gems consists of 6 students from Faculty of Creative Multimedia who are currently studying in their 1st and final year degree program. They work collaboratively under the supervision of an advisor of Faculty of Creative Multimedia, Multimedia University, Cyberjaya.
by Syarifah Nurizni Wafa bt Syed Naguib Wafa
+6 012 339 2474 / sy.nurizni@gmail.com
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