1.0 Introduction
In August 1999, the Minister of Education invited Multimedia Technology Enhancement Operation Sdn.Bhd (METEOR), a consortium of 11 public universities in the country, to set up an open university. The move by the Minister led to the establishment of Open University Malaysia (OUM) in August 2000 followed by its official launching on 26 August 2002 by the then Prime Minister of Malaysia YAB Dato Seri Dr. Mahathir Mohamad.
In Facebook, there a several picture that shows the activity of OUM activity such as Tree Planting programme at the Paralympic Park at Taman Bukit Jalil, Kuala Lumpur and it is organised by Lanskap Malaysia and the Malaysia Paralympic Council. A part of that it also give their latest information to the people who are like their pages.
2.0 Body
I think most of the companies nowadays resort to social networking sites in order to remain seen because nowadays peoples used social networking to search all the information that they want as it is easier to get the information from it.
If I am one of the board of director of OUM, the gain that I get from having Facebook is feedback from the customers so that I can improve the weakness of the university. People can know all the activities of the OUM so it can get a attraction from them.
3.0 Conclusion
As a conclusion, the main reason for all those companies engaging the Facebook is to get attraction from the people to know about their company. So that lot of people will continue their further study in OUM
4.0 Recommendation
The OUM should up to date their new information so that people can know it faster and it also should introduce their university much better so there will get a good reputation.
1.0 Introduction
Maybank Group is the leading financial services provider in Malaysia catering to the needs of consumers, investors, entrepreneurs, non-profit organizations. The group, which has expanded internationally, has the largest network among Malaysian banks over 2, 100 branches and offices in 17 countries,employing 42000 Maybankers and the serving over 21 million customers.
In the Facebook, Maybank have the likes of Maybankcard,Maybank Investment and also Maybank Singapore.
2.0 Body
Most company resort to social networking sites in order to remain seen because in social networking it is easier to communication with their customers and social newtworking is one of site that getting famous nowadays. If I am the sales and marketing manager of Maybank the gain that I have in Facebook is the increasing of the customers through the like in Facebook and it is gain a good relationship with the customers.
3.0 Conclusion
As the conclusion,the main reason for all those companies engaging the Facebook is people will know much better about the Maybank as there is the one of best bank in Malaysia and it is build a good relationship with their customers.
4.0 Recommendation
As a known bank in Malaysia, I suggest that Maybank should put their friend activity in the Facebook so that people will more close with them and show their package of the Maybank more details.Maybank also can give a loan to their customers with a lowest rate of interest.
1.0 Introduction
Sunway Pyramid is a distinctive retail landmark located in the heart of Bandar Sunway,Subang Jaya. It was opened in July 1997 as Malaysia’s first themed shopping and entertainment mall. The company overview is the shopping mall. The things that found in Sunway Pyramid their super deals package, birthday bash, sunway group careers and others.
2.0 Body
Sunway pyramid resort to the social networking sites in order to remain seen to tell people about their company function so that people will know their company and it can increase their company’s profit. Besides that, if I am the sales and marketing of this company the gain the i get from having Facebook is the comment or feedback from the customers so that the company can increase their number of customers and the gain profit.
3.0 Conclusion
As a conclusion, my own opinion for the main reasons why the Sunway Pyramid engaging in Facebook because it can give a lot information to their old or new customers about their company so that people will know about their good reputation and it will increase their profit.
4.0 Recommendation
The idea that can improve the company is the company should make the contest to their customers and give them a great prize for them in Facebook. The company also should update their latest information in facebook so that people will know them and then it is give a good reputation of their company
1.0 Introduction
TESCO was founded on 1919. Tesco is the world’s third largest retailer with over 5,000 stores across 14 countries in Asia, Europe and North America. TESCO was employ over 490,000 people and serve millions of customers every week. The mission of TESCO is “Our core purpose is to create value for customers to earn their lifetime loyalty”. There are several things that found in TESCO website, such as the good comment and review from customer that satisfied to the services and also the competition such as club card competition and all the photo about TESCO.
2.0 Body
Most of companies nowadays using the social networking such as faceboook to attract the people and make promotion about their company. The companies also want to update their latest news or event that the companies organize. So, with using social networking it can make the advertisement remain seen and make all over the world know. If I were the sales and marketing manager of the TESCO, I will gain a good review from customer through the facebook. If have another customer unsatisfied or give bad feedback, I will try to improve TESCO from other weakness.
3.0 Conclusion
As a conclusion, TESCO engaging to the facebook because it will increase their number of consumer and attract people by promotion, competition and others.
4.0 Recommendation
On my recommendation is, when using the facebook, update the latest one about the information of company and also all the product that sell in TESCO.
1.0 Introduction
BESTA electronic dictionary was founded on 1991. BESTA electronic dictionary is product of Lead System (M) Sdn. Bhd. Lead System (M) Sdn. Bhd. was established in Malaysia for designer BESTA electronic dictionary market in line with the mission to create a knowledgeable society. After reaching the age of 20 years, with the spirit of "Lead" to produce research and development (R & D) is worth, technological innovation and customer satisfaction, brand BESTA electronic dictionary gives particular attention to the sales community in Malaysia.
2.0 Body
Most of companies nowadays using the social networking such as faceboook and twitter to attract the people and make promotion about their company. The companies also want to update their latest news or model of the BESTA electronic dictionary. So, with using social networking it can make the advertisement remain seen and make all over the world know. If I were the sales and marketing manager of the BESTA electronic dictionary, I will gain a good review and idea from customer through the facebook. If have another customer unsatisfied or give bad feedback, I will try to improve BESTA electronic dictionary from other weakness.
3.0 Conclusion
As a conclusion, BESTA electronic dictionary engaging to the face book to show their promotion and latest model.
4.0 Recommendation
On my recommendation is, when using the facebook, update the latest one about the information of company and also all the product that sell.
1.0 Introduction
As one of the leaders in the health and beauty retail industry. Watson also helping people to achieve their personal goals such as to look good feels great and has fun in life. Today, more than 200 Watson’s outlets can be found in every state throughout Peninsular Malaysia, Sabah and Sarawak. Watsons strives to bring the best in beauty and health products to consumers at affordable prices. A strong advocate of preventive care, Watsons has also enhanced its health platform with 28 pharmacies located within its key stores, offering services such as medication dispensing and review, health screening packages and counselling on smoking.
2.0 Body
Most of companies nowadays using the social networking such as faceboook and twitter to attract the people and make promotion about their company. The companies also want to update their latest news or event that the companies organize. So, with using social networking it can make the advertisement remain seen and make all over the world know. If I were the sales and marketing manager of the Watson, I will gain a good review from customer through the facebook. If have another customer unsatisfied or give bad feedback, I will try to improve Watson from other weakness.
3.0 Conclusion
As a conclusion, Watson engaging to the facebook because it will increase their number of consumer and sales, at the same time attracts people by promotion, competition and others.
4.0 Recommendation
On my recommendation is, when using the facebook, update the latest one about the information of company and also all the product that sell in Watson.
1.0 Introduction
Established in 1875, Toshiba Corporation is a global high technology product leader with 315 major subsidiaries and affiliates worldwide. Since its initial launch of the T1100 notebook computer in 1985, Toshiba has recorded worldwide cumulative sales of more than 30,000,000 notebook computers as at December 2002. Today, Toshiba provides mobile computing solutions globally and continues to be the world's number one leader.In the facebook, Toshiba Notebook PC have likes of Toshiba PC Malaysia, Toshiba Notebook Thailand, Toshiba PC Việt Nam, Qosmio Gaming, Pala-chan & Friends and show their mission which is Leading Innovation.
2.0 Body
I think most of the companies nowadays resort to social networking sites in order to remain seen because now that most people could afford the technology facility at least one computer for a home, so it is an effective marketing styles for companies to introduce and promote their companies products . Besides, most people are able to choose a better product that they need in their daily lives.
If I as a sales and marketing manager of the Toshiba Notebook PC, I can increase my product sales based on demand of the consumer on this Facebook page and improve the quality of my products if there are any complaints and feedback from users.so, it will create a long-term relationship between my company and clients while providing satisfaction to them. I also can always update my product situation so that the consumers can always know and get more infomation about that.
3.0 Conclusion
As a conclusion, Toshiba provides mobile computing solutions globally and continues to be the world's number one leader and provides the business professional with all the tools necessary to get through the workday .
4.0 Recommendation
As a company that always keeps abreast with technology, Toshiba should always take care of business relationships with customers by organize competition which offers prizes of their products so that more people are attracted to use their products and applying the best technology facilities.
1.0 Introduction
Limkokwing University is one of private university that offers foundation, diploma and degree courses in architecture, business, information technology, graphic design, multimedia, animation, mass communication and fashion design. In the facebook, Limkokwing University of Creative Technology have likes of Limkokwing Palestinian Community (LPC), Ingrain 2011, Enigma 2011, دانشگاه لیم کوک وینگ, epiCentre @ Limkokwing Campus ., International House Malaysia, The Next Generation, Wings Radio, Limkokwing Dance Club, Limkokwing Swaziland, Sound And Music Design Academy, Limkokwing Jakarta, Magic of Limkokwing - The World in One Place (Radio show).
2.0 Body
I think most of the university nowadays resort to social networking sites in order to remain seen because now that most student could afford the technology facility, so it is an best effective styles for university to introduce and promote their services to produce brilliant graduates that themarket need. Besides, most people are able to choose a better university to gain a knowledgement and study
If I am one of the Board of Director of Limkokwing University, the gain thai I get from having the Facebook are feedback and complaints from the students whether in Malaysia and other country about the services, course offered and management.
3.0 Conclusion
As a conclusion, Limkokwing University offers foundation, diploma and degree courses in architecture, business, information technology, graphic design, multimedia, animation, mass communication and fashion design. It also use the power of technology to meet their students to share the information.
1.0 Introduction
Launched in January 1998, BonusLink is Malaysia's first premier consumer rewards programme. Today, nearly two-thirds of Malaysian urban households see real value in BonusLinkWhenever you pump petrol at Shell, shop at Parkson Departmental stores, charge your retail purchases to your MBF Cards or use the services of any other BonusLink Partners, you'll accumulate BonusLink Points that are redeemable for a wide range of free quality gifts. Rope your family members in to accelerate collection of BonusLink Points and redeem gifts faster. You don't even have to spend a single extra sen! Quality retailers, value-for-money, branded gifts; what a Bonus! They use Facebook as the interaction to give information such like promotion that there have. They also like page of Shell Malaysia, iFamily, Time 2 Time Watches, Crazy For Cash, Caring Pharmacy Sunway Giza, Travel For All, Optimax - New Vision New Life!,Focus Point Vision Care Group, DiGi Telecommunications, Parkson,PetsMore.com
2.0 Body
Based on my opinion, Bonuslink is the one of company that give many gift and promotion to their mambers. In every purchase on the selected place, the mambers will get extra point. Then, when the point reach the amount that the mambers can reedem the best thing that BonusLink listed.
If I am the sales and marketing manager, I will use facebook as the place to give information and give the feedback to the customer. In other way, it will make the relationship between customer and I closer. I will also answer all the question that the customer give in the Facebook.
3.0 Conclusion
Simply charge your MBF Cards when you purchase anything at any of our Partners' outlets and collect MORE Points! You will collect 2 sets of Points from MBF Cards* and the other BonusLink Partner. You can also check the total amount of Points you collected in your BonusLink Points Summary and use them to redeem fabulous gifts for yourself and your loved ones! It's just that simple!
4.0 Recommandation
I think, BonusLink must do more promotion about their service because they lack of doing the promotion about theit company.
1.0 Introduction
CIMB Group is one of Southeast Asia's leading universal banking groups. They offer consumer banking, investment banking, Islamic banking, asset management and insurance products and services. Headquartered in Kuala Lumpur, our key operations are located in Malaysia, Singapore, Indonesia and Thailand. Today, CIMB Group is present in 8 out of the 10 ASEAN member countries, as well as offices in Hong Kong, London and New York. The Group is also a 19.99% shareholder in Bank of Yingkou, China. CIMB Group is home to over 40,000 employees located in 11 countries. Their retail network of over 1,300 branches is the largest in the Southeast Asian region. On their Facebook, they always update about their promotion of new service that their provided. On the Facebook CIMB Malaysia, they like CIMB Singapore, CIMB Thai, CIMB Indonesia, CIMB Asia Pacific Classic, Malaysia, CIMB Group page.
2.0 Body
Based on my opinion, CIMB use Facebook are to be closer to their customer and to separate their new information easily. Nowadays, in everyday the user of internet are increasing therefore CIMB trust the people more prefer to access internet to get more information about them.
If I am the sale and marketing manager, I can use Facebook to give information about new promotion or service. As a example, I can give feedback about the customer wallpost in the Facebook page.
3.0 Conclusion
As the conclusion, CIMB Malaysia is the one of bank in Malaysia that give good service and information to their customer. They also know how to use technology to make their services is the best among the other bank.
4.0 Recommendation
I think, CIMB Malaysia should attract more investor to their company by show the good attitude and performance of their service.
Interview company: ASTRO
1.0 INTRODUCTION
Who is astro ? Astro was launched on 1 June 1996 with an initial bouquet of 22 television channel and 8 radio channel. Astro is the brand name of the Malaysia direct broadcast satelite (DBS)pay television service. It transmits digital satellite television and radio to households in Malaysia,Brunei and now in Singapore. The name Astro is an acronym for All-Asian Satellite Television and Radio Operator.
Astro is owned and operated by MEASAT Broadcast Network Systems, a wholly owned subsidiary of Astro Malaysia Holdings Sdn Bhd that owned by Astro Holdings Sdn Bhd. It has operations at All Asia Broadcast Centre located in Bukit Jalil, Kuala Lumpur, Malaysia and Measat in Cyberjaya.
In addition to serving consumers in households, Astro has substantial coverage in commercial establishments such as bars, restaurants, hotels, dorms, and hospitals. Since 2008, the Astro has been offering a video streaming service to mobile phone users throughout the country (Astro Mobile TV) and subsequently Astro B.yond Mobile.
Astro launched the first High Definition (HD) broadcast in Malaysia in December 2009 under the brand Astro B.yond. Following the launch of HD, Astro B.yond PVR (Personal Video Recorder) was introduced in June 2010 and Astro B.yond IPTV (Internet Protocol Television) in April 2011.
On December 2011, prime minister Najib Tun Razak announced that government will collaborate with Astro to provide free satellite television to customer,NJOI that will expected to be release in 1st quarter of 2012.
Astro shows the film in Malay, English,China,Korea, Indonesia and many more. It also represent the one of the best animation studios in the world with operations in Filipino to produce animated film for European and America markets. A part from that, Astro was bestowed the awrd of The Chairman’s Award 2009 by Cable& Satelite Broadcasting Association of Asia ( CASBAA) as a best pay-television station in a pacific region.
2.0 BODY
2.1 Organization of Astro
Astro confident with the new ideas, they can increase their performance and reputation to the new brand that many people know. From the beginning, they introduce us about few brands that popular in our country. Television with radio and magazine, there are the medium that Astro use to build their product and service to be better. Brand in Astro now are stated RM3.3billion and recognized in seventh place.
Behind this, Astro have their own organization that responsibility to handle all about the service that there have
For information, Astro was established in 1996 as the first variety of satellite TV in Malaysia. Based on the chart, they have their own organization that uses information technology to still up to date and upgrade their service and product.
Astro offer video service (B. Player Mobile) directly to mobile phone (iPhone, BB Bold 9000, etc)
2.2 Department of Astro that use IT
Most organizations in Astro are using information technology for company to standardize their operation. This is to ensure that the system and its services to customers is the best and reduce moisture customers to receive service that is provided by Astro
Astro know by using the information technology in their department may have come many benefit. There are such as, can improve productivity that Astro will achieve by customer satisfaction. Other than that, Astro also can reduce their cost in the way to spread up work to their workers. Information technology is the most important to Astro because there is the company that use many type of service to ensure the message will receive and that all their system are always operating in a good condition.
Chief information and chief technology officer of Astro always take note and alert about the new technology and manage them in well-organized. They want their strategic of information technology with business will achieve goal and objectives.
Besides that, Astro also have their security department to protect and prevent their private information and confidential technology from being copying from irresponsible people.
2.3 Competitive advantage
Competitive advantage is defined as a product or service that an organization’s customers place a greater value on than similar offerings from competitior. Achieving competitive advantage strengthens and positions a business better within the business environment. There a five forces model that evaluating business segments and there are :
- Bargaining power of customers
- Bargaining power of supplier
- Threat of new entrants
- Threat of substitute product
- Competitive rivalry within an Industry
According to information obtained, there are several competition of ASTRO in telecommunication like TV3, RTM, NTV7 and others. Astro had use threat of substitute product in their company by introduced Personal Video Recorder (PVR ) to compete with their competitors. ASTRO is the one of the first companies to use sophisticated tools such as (PVR) and IPTV. The picture show the old Astro and the Astro Beyond.
As the result, Astro give a free service for their customers to anyone who subscribes Astro Beyond.This is show, with ASTRO’s equipment and sophisticated programs also may affect the buyer power. The buyer power will increased when the advantage of goods is limited. From this figure, that shows the Astro PVR. Astro PVR can record all the programmed that show in ASTRO.
IPTV is the internet which can be accessed on the television. Astro is the first company in Malaysia which uses sophisticated equipment and Astro is the second company in the world that use this IPTV.
2.4 Problem that face in uses of the IT
There are still a problem in uses of IT in Astro. The biggest problem that there face is during a raining day. As we know, when we use Astro there have broadcase interference during the raining day that can spoil the mood of the customers.
Next is, as Astro is use a high technology in their company, there a few customers that they do not know how to use Astro. They always complained to the Astro in how to use the Astro especially customers from the rural. Sometimes, there a bad service from the staff of the Astro.
2.5 Astro New Strategies – ASTRO B. YOND HD
Astro Beyond is the latest IT that is use in this company. Astro Beyond is a multi-phased innovative service starting with the first ever High-Definition (HD) broadcast in Malaysia.
Incorporating best in class technologies, the newly launched Astro B.yond offers consumers more innovative services which will be introduced in phases. Offering the first ever High-Definition (HD) broadcast in Malaysia, Astro B.yond will change TV viewing experience with richer colours, picture-perfect clarity and cinematic surround sound.
With Astro B. Yond HD, TV becomes a complete sensory experience. The video comes to life with sharper, brighter and more colourful images. The audio draws you in with multi-dimensional cinematic surround sound by Dolby Digital technology. And before you know it you're immersed in the experience, with the default widescreen format that closely emulates the human field of vision.
There are several speciality in the Astro Byond HD and 4 simple buttons that will change your life :
With Astro B.yond PVR (Personal Video Recorder), you can record all your favourite Astro programmes and watch what you want, when you want.
3.0 CONCLUSION
The primary goal of this report is to know the involved of technologies in the company. As the company that we choose, Astro, we can conclude that Astro is one of company in Malaysia use a lot of technologies as it use a MEASAT Broadcast Network Systems as a primary function.
As we know, Astro was use a satelite as a major function in the company. Satelite is the high technology in the world and Astro is the only one company who use satelite in the company. Astro also gives a lot of channel from other country to get a statisfied from their customers. Such as astro Ria, astro Vanavil, astro Prima and many more. Astro also offers plans that are appropriate in all the ages including children like astro Ceria, teenagers like star movie and senior citizens like astro Oasis.
In addition, Astro also maintain their company for a long time without any stronger competition by doing a strategic palnning such as roadshow, concert, religion forum, astro campus and many more. Furthermore, Astro also introduce their latest technologies astro Beyond that are use Personel Vidoe Recoder (PVR) to gain customers. PVR is the new technologies and Astro is the second company who use it in the world.
We can said that Astro is one of the strongest company in Malaysia as it can spread its wings in southest asia like Singapore and Brunei. Astro is the one of the company in Malaysia is use technology the most in their company.
4.0 RECOMMENDATION
As the companies that have long resided in Malaysia, we have several proposes recommendation to the Astro’s company so that they can repair their company with a better quality. Firstly, we are suggest to the Astro to increase their promotion especially in the rural areas so that all Malaysian will know what is the function of Astro. Astro also should increase their promotion in southeast asia so that there could increase their profit.
Next is, as we know Astro is one of the company that use a lot of IT. Sophistication of IT would have a drawback. Astro should improve the weakness of the IT especially during the raining day to get a loyal and statisfaction of their customers. Astro also should teach their customer how to use Astro as there are use a high technology.
Astro also should publish the various programs in over the world that make more intresting that can watched by all type of ages. Futhermore, Astro should publish the exclusive program that does not exist in other televison broadcast.
Last but not lease, Astro could make as a necessity that should be buy by all Malaysian by a aggresive promotion. Astro also should maintain their good reputation as a first company that use measat in Malaysia.
Interview with Encik Nizar – 20 January 2012
Type of question that we ask :
1. What is the latest IT that Astro use ?
2. Which department of Astro that use IT ?
3. Organization of Astro
4. What is the strategic that Astro use to gain a customers ?
5. How the technologies helps Astro to gain competitive advantage ?
6. What is the problem of Astro in term of uses of IT ?
7. The uses of IT in the company
8. Is Astro have any award during the company established ?
